SUCCESS workshop with Ti Xu of Cibus Health


12th October 2020

In June, Ti Xu of Cibus Health gave a talk to our SUCCESS programme.

Ti’s start-up helps infants to communicate with babies, with an initial focus on prevention of overfeeding. Ti is also a big presence in the Oxford entrepreneur scene, helping researchers take their ideas – validate them – and get them started, and he’s hugely passionate about the entrepreneurial process.

The session provided many practical insights on needs-based innovation. Here we share a couple of the highlights from Ti’s talk.

Project Output, Research Commercialisation, SUCCESS, The Individual, The University of Oxford and Video

Ti outlined a two-stage process that ventures need to undertake to effectively identify and then filter needs and ideas.

 The first stage involves navigating the needs landscape to search for the ‘global minima’ – the most compelling needs.

The second stage is about filtering these needs by various factors, including market size and stakeholder alignment – with the elimination of risk being the key goal of this exercise.  

Explore more Resources View all

Methods for Change at the ESRC Festival of Social Sciences 2022

In this blog the Methods for Change team reflect on two interactive sessions on spatial, qualitative, and mixed methods convened as part of the ESRC Festival of Social Science 2022.

Entrepreneurship Ecosystem Map

Interactive map detailing the entrepreneurship offerings at member institutions.

Aspect Learning Gain Report 2021

Our annual summary of insights and learnings from across the Aspect programme

An exploratory look at social sciences intrapreneurship

An overview of intrapreneurship; why it’s important and examples of university intrapreneurship.