SUCCESS workshop with Ti Xu of Cibus Health


12th October 2020

In June, Ti Xu of Cibus Health gave a talk to our SUCCESS programme.

Ti’s start-up helps infants to communicate with babies, with an initial focus on prevention of overfeeding. Ti is also a big presence in the Oxford entrepreneur scene, helping researchers take their ideas – validate them – and get them started, and he’s hugely passionate about the entrepreneurial process.

The session provided many practical insights on needs-based innovation. Here we share a couple of the highlights from Ti’s talk.

Ti outlined a two-stage process that ventures need to undertake to effectively identify and then filter needs and ideas.

 The first stage involves navigating the needs landscape to search for the ‘global minima’ – the most compelling needs.

The second stage is about filtering these needs by various factors, including market size and stakeholder alignment – with the elimination of risk being the key goal of this exercise.  

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