In June, Ti Xu of Cibus Health gave a talk to our SUCCESS programme.
Ti’s start-up helps infants to communicate with babies, with an initial focus on prevention of overfeeding. Ti is also a big presence in the Oxford entrepreneur scene, helping researchers take their ideas – validate them – and get them started, and he’s hugely passionate about the entrepreneurial process.
The session provided many practical insights on needs-based innovation. Here we share a couple of the highlights from Ti’s talk.
Ti outlined a two-stage process that ventures need to undertake to effectively identify and then filter needs and ideas.
The first stage involves navigating the needs landscape to search for the ‘global minima’ – the most compelling needs.
The second stage is about filtering these needs by various factors, including market size and stakeholder alignment – with the elimination of risk being the key goal of this exercise.
The aim of the FastFrame project is to allow innovation offices to provide better support for academics that are creating innovative apps e.g. a data dashboard, a training app or an interactive journey.
The Social Venture Pathway offers a toolkit of resources to guide you through the process of creating a social venture. This self-guided pathway aims to fill the gaps missing from traditional innovation processes by providing a clear and comprehensive training resource for starting your first social venture.