Offshoring Solutions


17th October 2019

The University of Manchester

Lead academic:
Dr Silvia Massini, Manchester Business School

A global pharmaceutical company


Advising on the feasibility of offshoring technical work to low cost countries outside the UK

Business Engagement, Case Study, The Economy and The University of Manchester


To advise on the feasibility of offshoring technical work to low cost countries outside the UK


As part of an international Offshoring Research Network, Dr Massini looked at how and why UK companies are increasingly moving functions such as product design, research and development (R&D) and IT development to offshore locations like India and China. A global pharmaceutical company contacted her for advice on whether or not to offshore some of its non-core R&D processes to free up capital to invest in essential product and service innovation. The assignment involved in-depth interviews with UK and US managers and researchers about their offshoring activity.


The company accepted the advice in Dr Massini’s report to offshore its R&D processes. The report recommended looking at different locations to avoid popular ‘hotspots’ with potentially high wage inflations, and advised the company to appoint an experienced Global Offshoring Manager to oversee the operations.

Explore more Resources View all

Methods for Change at the ESRC Festival of Social Sciences 2022

In this blog the Methods for Change team reflect on two interactive sessions on spatial, qualitative, and mixed methods convened as part of the ESRC Festival of Social Science 2022.

Entrepreneurship Ecosystem Map

Interactive map detailing the entrepreneurship offerings at member institutions.

Aspect Learning Gain Report 2021

Our annual summary of insights and learnings from across the Aspect programme

An exploratory look at social sciences intrapreneurship

An overview of intrapreneurship; why it’s important and examples of university intrapreneurship.