Working with Instagram to formulate policy change


13th November 2019

The University of Sheffield

Lead academic:
Dr Ysabel Gerrard, Lecturer in Digital Media and Society in the Department of Sociological Studies

Tech giant Instagram, which has over one billion active users on its platform, has made changes to protect young people by regulating the selling and promotion of weight loss products and cosmetic procedures on social media. From 18 September 2019, Instagram began rolling out a new policy that prohibits users who are younger than 18-years-old from viewing posts relating to detox pills, diet pills and a host of other weight loss or cosmetic procedures. Dr Ysabel Gerrard was part of a team of digital media experts working with tech giant Instagram to formulate this policy change.

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Business Engagement, Case Study, Social Cohesion and The University of Sheffield

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