Profile, Prospects, Positioning, Product Development, Promotion: The 5 x Ps to Unlocking Your KTP Market

Tuesday 21st March, 1pm-3.30pm (online)

As part of the Innovate UK KTP Capacity Building project, the University of Plymouth’s Innovation Funding Team and Faculty of Arts, Humanities and Business have worked with Michael Lavery of Brand & Reputation to develop a bespoke marketing strategy to grow KTP activity within the South West Creative Economy.

Building upon our experience of unlocking the “new-to-KTP” market within the South West Creative Economy, Michael will deliver this practical workshop for KTP Knowledge Bases across the UK. The session will explore a strategic approach to true market engagement, and provide ideas to refresh your own KTP marketing plan and approach, covering:

• KTP marketing redefined – a strategic approach to true market engagement

• Understanding your KTP market

• The right channel, with the right message, at the right time – the power of targeted KTP marketing

• Developing a live KTP marketing plan

• Key learning – the principles that you can apply to your KTP industry sectors, products and projects

Michael Lavery, is CEO & Founder of Brand & Reputation, adviser to the House of Lords on the brand of UK education, and a former Executive Director (External Relations) in the HE sector at Durham and Teesside universities.

The Innovate UK KTP Capability Building competition aims to increase the capability of organisations in the UK Knowledge Base (Higher Education, Further Education, Research and Technology Organisations, and UK Catapult Centres) to participate in the Innovate UK Knowledge Transfer Partnership (KTP) scheme. This KTP project was funded by UKRI through Innovate UK and the event is free and open to all UK Knowledge Bases.

Find out more and register here:

Explore more

Launch of the Doing Well by Doing Good course in partnership with Berenbrug.

As part of Aspect’s ongoing provision of training and learning initiatives for Aspect members, today we are delighted to announce having teamed up with Berenbrug to release a new online course for Aspect members.

reSHAPE 2023

Innovation is the lifeblood of progress, and on the 7th of September 2023, the second edition of reSHAPE brought together visionaries, innovators, and thought leaders to celebrate and explore the dynamic world of SHAPE ventures.


On the 11th of September we’ll be holding the final live activity as part of Aspect Festival23 with the Dutch Knowledge Transfer Office Social Sciences & Humanities Working Group, hosted by Aspect member Leiden University.

Methods for Change: Creative, Participatory and Design Methods Showcase

Join the M4C team online from 11.30 – 12.30 Wednesday 13th September 2023 for the Aspect Methods for Change Showcase event!

Ready to join
our network?

The Aspect Network welcomes applications from like-minded organisations across the world to become members

Join us in contributing to solutions for the global challenges we encounter. Reach out to us today to discover how the Aspect Network can support you

Join us Member login